On Superbowl Sunday, Crossroads Church is having a preaching competition titled "Mingo vs. Tome." They're being incredibly honest about the event. They're admitting it's an irreverent, schticky thing meant to turn church into a spectator sport. 

Like any megachurch gimmick they have created a promotional video.

Also, the obligatory promotional photos.

In 2016 they had a halftime show.

Church as a non-boring, irreverent, schticky spectator sport. Should this really surprise us from a church using a disposable coffee cup as their main brand image? I mean instead of something like a bible or cross?